Things Photoshop Can't Do

The artist Ermias Kifleyesus re-appropriated the McQ AW16 campaign for the launch of the Spitalfields store gallery space.

Abandoned in random public places the campaign was dismembered, scribbled on, pieced back together and reworked by Ermias into new artworks for the launch. The artworks were presented to the public through outdoor advertising, across all the brand’s digital platforms and a gallery exhibition.