Projects — Number Two Five Two

Creative Brand Direction

Jessie Draxler

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Just Undo It

Drawing on Lee McQueen’s obsession with contemporary dance, choreographer and dancer Nathan Mitchell and actress Sonoya Mizuno created a series of emotionally intense moments for Philip Lopez to capture. The resulting work formed a collection of ima

Eating Emotions

The artist Ermias Kifleyesus re-appropriated the McQ AW16 campaign for the launch of the Spitalfields store gallery space. Abandoned in random public places the campaign was dismembered, scribbled on, pieced back together and reworked by Ermias int

Things Photoshop Can't Do

Rebrand

Stella McCartney was commissioned to design the Coutts current account card and stationary to deliver this to its customers. The cards features an illustration b y Kam Tang and was the first card to be commercially used with a transparent core to cr

Coutts Bank

Reiss | 1971

One Shirt Forever

Working with famed perfumer Azzi Glazer we created the scent, identity and POS for the first fragrances by Reiss.

Reiss Fragrance

Reiss redefined

Reiss redefined

Spring/Summer 1995. The iconic McQueen swallow was revealed in “The Birds”, Lee Alexander McQueen’s show inspired by Hitchcock’s film. Infamous corsetiere, Mr Pearl, made his way down the runway, emblazoned with an intimidating flock of black swall

Swallow

Stella - the first fragrance from Stella McCartney

Stella by Stella McCartney

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Organic Punk

Loveless, the name of the bag and loveless the theme for the collaboration with illustrator Marie Jacoty. The dead beat / slacker illustrations focus on lost love and it’s intense and sometimes negative emotions. The commissioned work was used acros

Loveless

Crystal horse for Stella McCartney