Spaces — Number Two Five Two

Creative Brand Direction

The project brief was for a lo-cost environmentally friendly and instantly installed environment. A central London gallery was transformed within a few hours with recycled and compressed cardboard boxes used as tables; barricades and temporary fenci

Rubbish Press Day

Hylo athletics shoe launch

Hylo athletics Harrods pop up

Photographer Harley Weir was commissioned to shoot a series of images based around Lee McQueens fascination with falconry. The collaboration was the centre piece of an exhibition at the Serpentine Gallery. Scissor lifts and steel scaffolding poles w

Serpentine

Balquidder Pop Up

Invisible Exports

Stella McCartney NYC During my 7 years working with Stella as Store Planning and Visual Director, l was responsible for the creative direction and implementation of all the global flagship stores and retail design projects, Stella fragrance, Skinca

Stella McCartney Stores

Artist Sue Webster was commissioned to reinterpret the McQ campaign into a new artwork for Beat Magazine.

Chips with Tomato Ketchup

Eyewear pop-up store and event.

I-D Eyewear

On a limited budget and with intended global usage, the furniture for the Swallow Collections pop-up store was created as a kit of readily available elements, that could be sourced locally and constructed with minimal cost. The furniture, graphics a

Pop up

McQ Spitalfields - designed with minimal intervention and shop fitting details for the store to feel clear, authentic and local. The store housed a gallery space which was used as a physical presence and destination for product launches and social m

McQ Store

Reiss stores

New Gallery