Creative Brand Direction
 On a limited budget and with intended global usage, the furniture for the Swallow Collections pop-up store was created as a kit of readily available elements, that could be sourced locally and constructed with minimal cost. The furniture, graphics a

Pop up

 On a limited budget and with intended global usage, the furniture for the Swallow Collections pop-up store was created as a kit of readily available elements, that could be sourced locally and constructed with minimal cost. The furniture, graphics a

On a limited budget and with intended global usage, the furniture for the Swallow Collections pop-up store was created as a kit of readily available elements, that could be sourced locally and constructed with minimal cost. The furniture, graphics and videos could then be used by the stores as a series of elements presented individually or collectively depending on the installation.

The furniture was used to launch the collection in LA, followed by London, Amsterdam, Berlin, Beijing Shanghai and Hong Kong.

02 McQ SS16 Denim.jpg
01 McQ SS16 Display unit 2.jpg
02 McQ SS16 Unit.jpg
02 McQ SS16 Swallow Window.jpg
03 McQ SS16 Swallow Window.jpg
06112016-McQ-9-600x400.jpg
IMG_5482.jpg
 Conceived and designed by Andy Rogers

Conceived and designed by Andy Rogers