Chips with Tomato Ketchup
Artist Sue Webster was commissioned to reinterpret the McQ campaign into a new artwork for Beat Magazine.
Crumpled up and used to serve a portion of chips with tomato ketchup, the new campaign was launched at an event with Sue Webster, Beat Magazine and a performance by the Indie band Tear. The campaign was published in full within Beat, with an expansive outdoor campaign across east London and across the brand’s digital platforms.
Creative Brand Direction - Andy Rogers