Creative Brand Direction
 Artist Sue Webster was commissioned to reinterpret the McQ campaign into a new artwork for Beat Magazine.

Chips with Tomato Ketchup

 Artist Sue Webster was commissioned to reinterpret the McQ campaign into a new artwork for Beat Magazine.

Artist Sue Webster was commissioned to reinterpret the McQ campaign into a new artwork for Beat Magazine.

 Crumpled up and used to serve a portion of chips with tomato ketchup, the new campaign was launched at an event with Sue Webster, Beat Magazine and a performance by the Indie band Tear. The campaign was published in full within Beat, with an expansi

Crumpled up and used to serve a portion of chips with tomato ketchup, the new campaign was launched at an event with Sue Webster, Beat Magazine and a performance by the Indie band Tear. The campaign was published in full within Beat, with an expansive outdoor campaign across east London and across the brand’s digital platforms.

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 Creative Brand Direction - Andy Rogers

Creative Brand Direction - Andy Rogers