Creative Brand Direction
 Eyewear pop-up store and event.

I-D Eyewear

 Eyewear pop-up store and event.

Eyewear pop-up store and event.

 I-D magazine shot a series of images of street cast models for the launch of the new eyewear collection. Published across all I-D and McQ digital platforms the images were then exhibited during a pop- up eyewear store in Spitalfields.

I-D magazine shot a series of images of street cast models for the launch of the new eyewear collection. Published across all I-D and McQ digital platforms the images were then exhibited during a pop- up eyewear store in Spitalfields.

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 Conceived and designed by Andy Rogers

Conceived and designed by Andy Rogers