Loveless
Loveless, the name of the bag and loveless the theme for the collaboration with illustrator Marie Jacoty. The dead beat / slacker illustrations focus on lost love and it’s intense and sometimes negative emotions. The commissioned work was used across the brand’s digital platforms and in a launch program that included an exhibition and window displays in all global locations.
Creative Brand Direction Andy Rogers, Illustrations Marie Jacoty, Photography Theo Sion, Styled by Jodie Barnes.