
One Shirt Forever

Fred Perry - One shirt forever
The brief was to re-establish a single narrative to position the whole brand, with different message structures for each range, along with subtly different tones of voice. We created a series of images and films with J Weatherly to launch this new language and visual direction for Fred Perry.



Uniform for the no uniform


Adopted never forced

Bradley Wiggins by Mel Bles




Creative Direction Andy Rogers, Verbal Identity Chris West