Creative Brand Direction
Creative Brand Direction
The bunny motif used by the brand references the moment when Lee McQueen famously wore a bunny suit to take a bow at the SS09 Paris show.
LA deadbeat illustrator Brendan Donelley was commissioned to reinterpret the bunny for a new generation. The subsequent illustrations mock, tease and play with the motif, morphing it into a series of cartoon characters, bikers and skulls for the collection of tee’s and denim.
Ian Kenneth Bird documented the collection on skaters in and around London for the digital launch.
Creative Brand Direction Andy Rogers, Illustrations Brendan Donnelly, Photography Ian Kenneth Bird, Music Warp records