Creative Brand Direction
Creative Brand Direction
The iconic American photographer shoots against the backdrops of London’s Spitalfields before moving into Islington’s iconic Electrowerkz dark club scene.
Casting included Zach Robinson, drummer for the band Swim Deep, alongside an array of models cast by Nan Goldin.
These SS16 campaign photographs perfectly encapsulate the youth-driven aesthetic of McQ and the club setting serves as a nod towards the intrinsic link between music and fashion synonymous with the brand.
McQ SS16 - Creative Brand Direction Andy Rogers, Photographer Nan Goldin, Stylist Jodie Barnes