Creative Brand Direction
Creative Brand Direction
A three day installation performance by artist Ophelia Finke, documented by Laurence Ellis.
The installation and performance were conceptualised to be the antithesis of the traditional ‘set’ used by brands for their campaign shoots. Fragmented, transient and incomplete the installation, sculptures and whole performance was documented and used to launch a new creative spirit for McQ globally.
Creative Brand Direction Andy Rogers, Artworks and Performance Ophelia Finke, Photography Laurence Ellis